Checkland Kindleysides were appointed by Vision Express to review the designer area within their Oxford Street store, to give the area a more premium look and feel in line with the brands displayed, which include Prada, Hugo Boss, Emporio Armani and Gucci.

As you enter the store, the designer area at the rear creates a focal point. The high gloss black lacquer finish of the back wall is punctuated with backlit showcases, illuminated from all angles, with frames displayed on open glass shelves, which appear to float, providing space for each frame to be viewed individually.

Flanking the back wall are contrasting displays. Taking cues from the classic spectacle frames and arms, each bay is framed in black, with smaller backlit showcases displaying products with a jewel like quality.

We under-lit the displays, seemingly raising each bay off the pale limestone floor, giving the sensation of weightlessness. Endorsing and signposting the area, each bay is headed up with interchangeable brand panels, whilst within the bays light-boxes enhance vibrant promotional imagery and a framed LCD screen showcases promotional films.

The monochrome materials palette accentuates/highlights the detailing and premium quality of the frames and allows the colours and textures to stand out.

"Checkland Kindleysides' design creates a minimalist and crisp look, which provides a strong contrast to the rest of the store, resulting in a backdrop fitting for the exclusive brands sold in the designer area." Mike Flint, Property & Development Director, Vision Express.

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