The number one wine and spirits company outside of the US, Pernod Ricard, called upon CRP Print and Packaging Ltd and their highly regarded Display Division to design and produce a display solution for their recent promotion of Jameson whiskey in the UK. Pernod Ricard own 20 of the top 100 wine and spirits brands globally, and Jameson is one of their key brands in the UK market.
The promotion took place in wholesale cash and carry depots to gain extra off-fixture display. POP display units are perfect for such applications, as they can be moved to any location in the depot and offer high brand visibility.
Having worked with CRP’s Display Division on previous successful projects, Pernod Ricard were confident that CRP could deliver on all fronts, offering a high quality display stand and a creative, reliable and efficient service.
CRP designed a bespoke ‘X-Standee’ in an oversize Jameson bottle shape. The stand allows for cases of product to be stacked in all four corners, offering 360 degree visual impact and shoppability. The X-Standee is easy to assemble, durable and holds a large amount of stock and weight.
The CRP POP stands were an integral part of the successful campaign. The POP units increased Jameson brand visibility in store and created an easily shoppable means of holding both cases product and the free boxes of glasses given away with each case, and the whole promotion saw a substantial uplift in sales of the whiskey.
Emma Howe, Customer Marketing Manager at Pernod Ricard UK commented, “The POP stands that CRP created were perfect for the promotion and gave Jameson great standout in depots. We had great feedback from depot managers, and the promotion was extremely successful with consumers.
“Above all, CRP are very reliable and produce high quality POP material. We are continuing to work with CRP on other projects as we have been impressed by their creativity and know that we can rely on them to deliver.”
About CRP Print & Packaging
Located in Corby, Northamptonshire, CRP Print and Packaging Ltd are an award-winning independent print, point-of-purchase and packaging company delivering innovative solutions to a wide range of markets.
CRP operates across five divisions:
- Litho Laminated: With its modern infrastructure and ability to offer a fast, flexible service, CRP provides creative engineering and innovative design solutions to meet current marketing demands.
- Display: From concept to completion CRP provides an agency-based approach - creating, printing and manufacturing eye-catching POP and display materials for Pan-European product launches. Large scale production and innovative design and engineering, linked with a real understanding of brands, CRP’s award-winning solutions deliver maximum visual impact, sales appeal and instant brand identity.
- Flexo Pre-print: As Europe’s leading independent trade house for corrugated pre-print liner, CRP’s award-winning technical innovation delivers consistently superb graphic reproduction. The division also produces cushion packaging: CRP’s food hygiene accredited Cushion Packaging capability provides high quality innovative protective packaging printed in-house for the confectionery and biscuit industries.
- Lightweight Corrugated: Manufacturing lightweight fluted corrugated materials and utilising its in-house printing expertise, CRP provides superb protection for fragile products in a wide range of applications in the food, confectionery, biscuit and cosmetics industries.
- Heavy Duty: CRP’s innovative structural design capabilities and bespoke solutions in heavy duty corrugated fibreboard ensure maximum product protection in transit.
Contact CRP Print & Packaging |
