The Aroma Co, providers of fragrance-focussed
brand marketing solutions, has launched AromaRelease™ the latest addition to its extensive product offering.
AromaRelease™ is a superior form of 'Scratch and Sniff', which can be used to turn the surface of almost any marketing collateral into a vehicle for a product or brand fragrance.
The most exciting aspect of AromaRelease™ is its versatility. Fragrance can be applied to virtually any surface - be it paper, card, fabric, plastic or metal.
Unlike the dated forms of fragrance marketing, AromaRelease™ doesn't require the recipient to peel, scratch or rub the surface to free the scent; it is released by normal handling.
AromaRelease™ reaches both olfactory and visual senses allowing the brand to build stronger relationships with prospective customers.
AromaRelease™ products include:
- Promotional pocket tissues - Seven white 2 ply facial tissues fragranced with the brand aroma, with a branded insert card.
- A4 and A5 Flyer/Mailer.
- Drinks Coaster - Two sided coaster, 94x94mm with the brand fragrance on the pulpboard.
- Fragranced note pads - Fragranced with the brand aroma and shaped like the product, consumers can tear off a sheet to sample the scent.
- Mouse mats - Full colour graphics and printed fragrance, aroma is released when a mouse is rolled over the mat.
Other product ideas include fragranced graphic floor mats and scented hairbrushes.
Leading FMCG companies are currently using AromaRelease™ products as give away items, promotional literature and in-store marketing material to promote perfumed household products. Details of these campaigns will be available soon. |
