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Sniff out The Aroma Co at In-Store Marketing Show
Tuesday 3 June 2003 - POPbuyer Editor

Visitors to the In-Store Marketing and Design Show will leave brimming with ideas when they drop in at stand 208 where The Aroma Co is showing the fruits of an extremely productive year.

”Innovation is key to our continued growth and success,” says managing
director Simon Harrop, “and we’ve got plenty of new ideas and
inspiration to share with the point of purchase and promotions
industry.” Stand 208 will feature:

  • The launch of AromaRelease™: the neat way of applying fragrance to a huge variety of marketing collateral and promotional items; scratch cards to tissues, drinks mats to hair brushes.

  • A brand new package for Poparoma. that makes it even easier for promotional campaigns to feature smell.

  • Introducing a global network of distributors, fulfilling clients’ requirements in 15 regions around the world. Drawing together the diverse experience of this network is already generating new ideas and levels of service.

  • A sneak preview of two new innovations scheduled for launch autumn this year and early 2004.

    The In-Store Marketing and Design show is at Earls Court One, London from Tuesday 10th to Thursday 12th June 2003.


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