'Tis the Season to be Merchandising!
It's Christmas time again, and for the retail industry it seems to start earlier each year. Whilst the Royal Mail's announcement of the postal deadline might fill last minute Christmas shoppers with dread, it should serve as a reminder for those in the retail industry of the profit opportunities available for greetings cards in the run up to Christmas.
Steve Davenport, Commercial Director, Bartuf Systems.
Progressive Greetings
The greetings card industry is an industry facing the challenges of market saturation in part due to constantly changing consumer demand and the emergence of new technologies such as e-cards.
Steve Davenport, Commercial Director, Bartuf Systems.
Is Merchandising and Effective Display a worthwhile consideration for the Small Retailer?
As its importance has become more widely recognised retail display has become a specialised discipline of its own. Technological advancements in production and design techniques and improvements in the quality of materials have resulted in a range of sophisticated retail display solutions reaching the market.
Steve Davenport, Commercial Director, Bartuf Systems.
Bake Off!
Retail display is an indispensable tool in achieving customer sales for any retailer irrespective of size or product, yet the profitable benefits of effective retail display still remain largely unappreciated in many specific categories and none more so than in the bakery sector.
Steve Davenport, Commercial Director, Bartuf Systems.
POP until they shop!
In store signage has previously been an overlooked business consideration and the benefits of point of purchase signage particularly undervalued. However, the quality of retail signage, together with high standards of merchandising, has become increasingly important to retailers as they strive to be more competitive.
Steve Davenport, Commercial Director, Bartuf Systems.
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